A music festival that brings back the 2000s — the era of tabloids, paparazzi and pop — with today's design and none of the toxicity.
Snap! Festival celebrates the culture of the 2000s, from Britney Spears' pop to Green Day's punk rock, through the tabloid press that shaped it. The name comes from the snap of a candid photo; the slogan, Magazine Killed the Video Star, turns The Buggles' song towards the decade when gossip magazines took over.
The identity brings that retro spirit up to date — wavy checks, bubble type, hot pink and blue — across tickets, wristbands, cups and merch. Exclusive ticket holders get a time capsule: a box with a mysterious letter of paparazzi shots, a binder to cover in stickers and a cassette with the festival's hits.
