A rebrand for a natural energy drink — clean white packaging where the product itself draws the lightning bolt.
My Green Fuel makes matcha and chai lattes that only need water. The rebrand sets out to say purity and quality at a glance: white packaging, the brand's green carried into the type and details, and the ingredients on the front, so you know what's inside before reading a word.
The lightning bolt the brand already had stays, redrawn with the product itself — matcha, chai spices and oats shaping the symbol. The same system runs across the whole range, from pouches to tins, with a colour for every flavour.
